AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs in Austria: Q1 2023 Performance
In Q1 2023, Austria's top virtual fitness apps showed varied performance in downloads, revenue, and active users. Detailed insights from Sensor Tower reveal trends for Freeletics, bergfex, Strava, Zwift, and Asana Rebel.
Throughout the first quarter of 2023, Austria's top virtual fitness programs exhibited diverse trends in weekly downloads, revenue, and active users. Below, we dive into the performance of the leading apps in this category, based on data from Sensor Tower.
Freeletics: Workouts & Fitness experienced a notable peak in weekly revenue at the start of January, reaching approximately $17.5K. However, this figure gradually declined, settling around $7.7K by the end of March. Weekly downloads showed a similar trend, with a high of 1.7K in the first week of January, tapering off to 470 by the end of the quarter. Active users also saw a decline, from 12.3K in early January to 8.3K in late March.
bergfex: hiking & tracking maintained relatively steady weekly revenue throughout the quarter, peaking at $11.6K in early January and ending March at roughly $9.1K. Downloads for the app were highest in early January with 1.7K, before stabilizing around the 1K mark. Active users fluctuated, starting at 5K in early January and decreasing to about 3.7K by the end of March.
Strava: Run, Bike, Hike demonstrated consistent performance in weekly revenue, starting at $11.9K in the first week of January and peaking at $12.2K in mid-March. Downloads remained relatively steady, ranging between 700 and 1K throughout the quarter. Active users hovered around the 20K mark, with minor fluctuations over the weeks.
Zwift: Ride and Run saw steady weekly revenue, peaking at $10.2K in late February and ending March at $6.1K. Weekly downloads were modest, starting at 327 in the first week of January and declining to 59 by the end of March. Active users showed a slight decline from 1.8K in early January to 1.2K by the end of the quarter.
Asana Rebel: Get in Shape had a peak in weekly revenue at $15.9K in early January, which then gradually decreased to approximately $4.7K by the end of March. Downloads followed a similar trend, starting at 1.3K in early January and dropping to 177 by the end of the quarter. Active users decreased from 3.9K in early January to 1.8K by late March.
These insights highlight the varied performance trends of Austria's top virtual fitness programs in Q1 2023. For more detailed insights and data, visit Sensor Tower.
